Notes
Short things we wrote down while working. Not a blog; no schedule.
September 2026
Most interfaces we audit use fourteen or more font sizes. Five is usually enough: caption, body, lead, heading, display. Fewer sizes forces hierarchy to come from weight and spacing, which tends to look calmer and survives translation better.
June 2026
The first screen a new customer sees is almost always empty. If that screen explains what will appear and offers one clear action, onboarding emails become much less necessary.
Performance budgets clients can read
February 2026
We stopped reporting audit scores and started reporting “seconds until you can read the headline on a three-year-old phone”. Nobody argues with that number, and it gets fixed.
Colour tokens: name the job, not the hue
November 2025
surface-raised will still make sense after a rebrand. blue-600 will not. Naming by role costs an afternoon and saves a migration.